Bradesco is one of the largest financial institutions in Brazil with subsidiaries in Argentina, Colombia, and Chile, and brokerage firms in Dubai, Hong Kong, Tokyo, and New York.
The challenge of this communication was to test sales arguments for customers who do not have a Bradesco Credit Card but have an account with a digital bank. The target audience was young individuals in the retail segment of the bank who are eligible for some type of Bradesco card.
My role: Design, Art Direction and Motion Design
Copywriter: Verissia Nunes
Agency: One Digital (Publicis Groupe)
Copywriter: Verissia Nunes
Agency: One Digital (Publicis Groupe)
