Budweiser, the global sponsor of the NFL, made history by bringing an American football game to Brazil for the first time. The goal was to bring fans even closer to the sport and break through to those unfamiliar with it. The challenge was communicating the ticket giveaway, which was carried out via CRM, using email awareness to introduce the promotion and announce the winners. This was reinforced through WhatsApp and the Zé Delivery app, with push notifications during traditional football matches in Brazil.
